House byline
The Nosie team
The people building Nosie at Ortomate Ltd. in Wellington. We write about what we run into while making onboarding research work — customer interviews, consent, the arithmetic of churn — and we publish under the house byline when a piece is the whole team's view rather than one desk's.
Covers
- onboarding
- customer research
- retention
- consent
4 articles
Your onboarding funnel tells you where, never why
Behavioural analytics detects a drop-off; it cannot diagnose one. Why a step-four stall has a dozen possible causes your clickstream can never separate.
ReadCustomer onboarding questions to ask 30 days in
Nine questions worth asking a B2B customer 30 days in, five that waste the call, and the three rules that stop it becoming a status update.
ReadWhy your onboarding survey lies to you
Survivorship, nonresponse and instrument bias: why an onboarding survey reaches the wrong customers and asks them the wrong kind of question.
ReadThe churn you already paid for
A stalled onboarding has already cost you the full acquisition price. The arithmetic on that cost, and the cheapest retention lever you have.
Read
Every Nosie article is published under a byline that tells you whose point of view you are reading. Our bylines are desks at Ortomate Ltd. — working groups, not invented people — and the marks on this page are typographic, not photographs of anyone.
Newsletter
New posts, about once a month
What we learn building voice interviews — onboarding research, consent, and the odd engineering note. No product announcements dressed up as insight, and one click to leave.