House byline
The Nosie team
The people building Nosie at Ortomate Ltd. in Wellington. We write about what we run into while making onboarding research work — customer interviews, consent, the arithmetic of churn — and we publish under the house byline when a piece is the whole team's view rather than one desk's.
Covers
- onboarding
- customer research
- retention
- consent
4 articles
Your onboarding funnel tells you where, never why
Behavioural analytics detects a drop-off; it cannot diagnose one. Why a step-four stall has a dozen possible causes your clickstream can never separate.
ReadCustomer onboarding questions to ask 30 days in
Nine questions worth asking a B2B customer 30 days in, five that waste the call, and the rules that stop it becoming a status update.
ReadWhy your onboarding survey lies to you
Your onboarding survey samples the customers who stayed, at a moment they have already rationalised. Three biases, and what a conversation recovers instead.
ReadThe churn you already paid for
A customer who stalls in onboarding has already cost you the full acquisition price. The arithmetic on that cost, and the cheapest retention lever you have.
Read
Every Nosie article is published under a byline that tells you whose point of view you are reading. Our bylines are desks at Ortomate Ltd. — working groups, not invented people — and the marks on this page are typographic, not photographs of anyone.
Newsletter
New posts, about once a month
What we learn building voice interviews — onboarding research, consent, and the odd engineering note. No product announcements dressed up as insight, and one click to leave.