Blog
Onboarding, out loud
Notes on onboarding research, consent, and building voice interviews people finish — from the team behind Nosie.
House bylineonboardingproduct-analytics
Your onboarding funnel tells you where, never why
Behavioural analytics detects a drop-off; it cannot diagnose one. Why a step-four stall has a dozen possible causes your clickstream can never separate.
ReadHouse bylineonboardingcustomer-research
Customer onboarding questions to ask 30 days in
Nine questions worth asking a B2B customer 30 days in, five that waste the call, and the rules that stop it becoming a status update.
ReadHouse bylineonboardingnps
Why your onboarding survey lies to you
Your onboarding survey samples the customers who stayed, at a moment they have already rationalised. Three biases, and what a conversation recovers instead.
ReadHouse bylineonboardingchurn
The churn you already paid for
A customer who stalls in onboarding has already cost you the full acquisition price. The arithmetic on that cost, and the cheapest retention lever you have.
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Every Nosie article is published under a byline that tells you whose point of view you are reading. Our bylines are desks at Ortomate Ltd. — working groups, not invented people — and the marks on this page are typographic, not photographs of anyone. Meet the desks.
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New posts, about once a month
What we learn building voice interviews — onboarding research, consent, and the odd engineering note. No product announcements dressed up as insight, and one click to leave.
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